Legacy is about life and living. It’s about learning from the past, living in the present, and building for the future. The legacy of Sobha runs on similar lines.
Sobha Group is a multinational, multiproduct group with developments and investments in U.A.E., Sultanate of Oman, Qatar, Bahrain, Brunei and India. Established in 1976 by a first-generation Omani entrepreneur, PNC Menon as an interior decoration firm under the name of Services and Trade Company in Muscat, Oman, the group has grown into one of the most respected names in all the countries in which it has established businesses. Initially, it was a ‘briefcase business’ — trying to fix small things, maintenance, etc. — and then it developed into an interiors outfit. By 1984, the company began to get big contracts, driven mostly by word of mouth due to its quality of work.
Soon after Mr. Menon received a call to work for the Sultan’s office in Muscat, to work on a palace. The rest is history. His company then went on to work for the royalty of Oman, Bahrain, Qatar and the president of Tajikistan. He spent the most glorious part of his career designing and developing palaces, royal facilities and mosques.
The Grand Mosque in Muscat bears testimony to his work. Over the course of these 8 years, he developed a strong bond with Oman, a country which provided him with a strong foundation and “backbone” that has enabled him to achieve greater success in the years ahead. Some noteworthy projects in Oman which are a direct testimony to the quality work done by Sobha are Sultan Qaboos Grand Mosque, Al Bustan Palace Hotel, VVIP Lounge, Muscat International Airport, Crown Plaza and Lexus & Toyota Showrooms.
Sobha as a brand stands and strives for benchmark quality, customer centric approach, robust engineering, in-house research, uncompromising business ethics, timeless values and transparency in all spheres of business conduct, which have all contributed to making it a brand trusted for excellence. Sobha is an organization where quality meets excellence, technology meets aesthetics and passion meets perfection.
It expanded its footprint in 2003 to Dubai, the business capital of the Middle East. Dubai’s world-class infrastructure, sustainable economic growth and access to international talent made this an ideal location to establish Sobha Middle East, a privately held company with plans to diversify across GCC and some other regions in Asia and Europe with focus on luxury residential development, education, hospitality and furniture manufacturing.
SOBHA is primarily focused on residential and contractual projects. The Company’s residential projects include presidential apartments, villas, row houses, super luxury & luxury apartments, plotted developments and aspirational homes. With a legacy and track record of over 48 years, SOBHA Group’s vision is to be the most trusted and respected real estate organization globally and to continue to transform the way people perceive quality by pioneering innovative projects and exceeding customers’ expectations across core markets.